But you can always use a third-party application to reap its benefits. Most of the commonly used email clients, including Gmail and Outlook, do not offer email tracking as a feature. Knowing their preferences, you can create an automated campaign with the content that potential customers are expecting and send follow-up emails to bring home the sale. LetвЂ™s say your prospective customers are not spending a lot of time on emails that contain text-based product information but are more interested in emails that showcase your items through videos and attractive images. Research reveals that relevant emails generate 18 times more revenue than broadcast emails. You can use this insight to improve the relevancy of your content. Improve Your Email Marketing ContentДЄs mentioned earlier, email trackers also reveal how much time a recipient spends reading a particular email. This helps you stay front of mind, which can help increase sales and referrals. With an email tracker, you wait until you see a notification that informs you a prospective customer has opened and read your message. In the past, marketers had to wait for an arbitrary amount of time before making a follow-up call.

Instead of making guesses about the best time to send an email, you can use an email tracker to align messages with your audienceвЂ™s schedules.ДЇor example, if you find that a specific recipient opens your email in the evening, sending them a message at that time again will increase your chances of attracting their attention. You can use this insight to improve your outreach by, for example, removing unresponsive contacts from your list. While email tracking doesnвЂ™t guarantee that your recipients will take action on your message, it does offer you a foolproof way to find out how many of them have opened and read your email. With 269 billion emails sent and received each day, itвЂ™s more critical than ever to ensure that your messages are reaching your target audience. So, without getting in the way or annoying the recipient, the technology allows you to track and measure the performance of your campaign.

What makes the email tracking pixel unique is that it works silently in the background. This enables the software provider вЂ“ and you вЂ“ to see when the email was opened, how much time the recipient spent reading it, and, in many cases, even the location the recipient was at when they opened the email. The image is usually a 1Г—1 pixel (or tracking pixel) that, when the recipient opens your email, will send data back to the tracking softwareвЂ™s database. Hire yourself and start calling the shots.Д®mail tracking software inserts a unique, transparent image into every email you send.

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